Ed Hofstede

Vice President. Member Relations

Ed brings more than 30 years of experience in financial services, with leadership roles at PPI Advisory, AGA Benefit Solutions, and PPI Benefits. Over the course of his career, he has worked closely with advisors serving business owners and high-net-worth families, particularly in the areas of insurance, wealth transfer, and succession planning.

As VP, Member Relations, Ed focuses on deepening member relationships, supporting network growth, and strengthening advisor engagement across the platform. His work includes helping firms stay connected to the network and ensuring they receive the support needed as the organization continues to expand.

He brings a broad industry perspective and a strong understanding of the needs of both advisors and member firms. His background gives him practical insight into the planning conversations and relationship dynamics that matter most in this space.